When the trucking company his grandfather founded faced competitive pressures, deregulation, NAFTA and escalating union costs Bob's father transformed the family business into a warehouse and 3PL operation. Faced with complex requirements from new customers, Bob saw immediate opportunities to expand by overhauling the company's technology. He made the bold decision to replace home-grown systems with an off-the-shelf solution capable of interfacing with the company's Microsoft accounting platform. This "out-of-the-box" thinking allowed the new 3PL to "leap frog" its competition by offering services and data others couldn't. The company's new service capabilities attracted new customers enabling Bob to grow his family's business. The growth that resulted from this leadership made it clear that the company was ready for another generation of responsible profits.

AFS Technologies honors corporate heroes that make a difference with Priya warehouse software. To learn more about becoming a hero, click here.