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Brooks CarpenterHow do you turn your company around when its core niche is collapsing? As Operations Manager for a third party logistics provider, Brooks had originally automated his warehouse to support the telecom industry, which was rapidly expanding its fiber optic networks across America. But when the .com's collapsed, so did Brooks' telecom clients. What saved Brooks' company was the way he quickly transformed his newly automated facility into a B2C and B2B pick and pack e-commerce fulfillment center. Brooks' early decision to automate the company's warehouses enabled his company to adapt quickly by becoming a 3PL and thereby survive the collapse of its primary market and one of the hardest economic downturns in recent memory. Thanks to his efforts the company attracted a buyer, who saved the company and preserved jobs in a market where layoffs were rampant. Brooks' efforts, dedication and commitment to technology were rewarded with a management team promotion. |
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